+60% NPS
Improvement (15 → 24) after leading a full UX transformation, implementing a design system, and eliminating friction.
Impact
+35% Conversion
Uplift in signup → customer conversion by redesigning activation funnel and shifting Lodgify toward PLG.
€0 → €0.5M
ARR in 12 months by launching two new revenue lines, coordinating Product, Engineering, Data, and Partnerships.
Scaled to 25+
Grew Product org from early-stage, establishing Group PM structure, hiring 15+ PMs, and building career paths.
Experience
VP Product
2019 – 2025
Lodgify Barcelona, Spain
Owned product vision, multi-year roadmap, strategy, and metrics across the entire Lodgify platform.
- Led 16 squads covering Bookings, Monetization, Operations, Websites, Direct, OTA Connectivity, Mobile, AI.
- Managed 6 direct reports (Group PMs, Senior PMs, AI PMs, Head of Design) in a 25+ person org.
- Drove PLG strategy: signup redesign, onboarding, activation flows, self-serve improvements.
- Built and led the AI Product Group: product strategy, roadmap, UX, technical scoping.
- Elevated UX quality through a design system and standardized flows.
- Installed Product Ops: rituals, tooling, knowledge systems, experimentation.
Product Manager / Intrapreneur
2017 – 2018Euler Hermes Digital Agency
- Founded Tradelock, a digital product enabling SMEs to recover unpaid invoices.
- Owned the full lifecycle: customer discovery, UX, acquisition, partnerships, analytics.
- Built & launched an MVP inside a corporate innovation environment.
Head of Product
2015 – 2017GuestToGuest / HomeExchange
- Owned the web & mobile product roadmap for the world’s largest home-swapping platform.
- Delivered major UX redesigns (search, booking, messaging), boosting activation and retention.
- Implemented event tracking, analytics dashboards and A/B testing frameworks.
Interactive
AI Online
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Hello! I'm AI Alex. You can ask me about my time as VP Product at Lodgify, how I improved NPS by 60%, or my leadership style. What would you like to know?
Skills & Expertise
Strategy & Leadership
Product Vision
Roadmapping
OKRs
KPI Management
PLG & Growth
Onboarding
Activation
Self-serve funnels
Conversion Opt.
AI & UX
AI Product Strategy
LLM Features
Design Systems
Toolkit
Productboard
Notion
Appcues
Figma
Segment
Education
HEC Paris & Telecom Paris
Master in Digital Business Management
EFREI Paris
Engineering Degree, IT & Management
Leadership & Interests
Style: Structured, transparent and people-first. Obsessed with user experience, product craft and measurable business outcomes.
Side Project: Founder of Les Frenchy, a community-driven platform for French expats (55k+ members).
Hobbies: Photography, travel writing, and digital storytelling.