Alexandre Humeau - Fractional CPO & Product Advisor
Alexandre Humeau
Available in Jan 2026

SaaS Product Leader &
Fractional CPO.

I help SaaS founders turn product vision into products customers love. With 10+ years of product leadership, I specialize in PLG (Product-Led Growth) and execution, using AI and better processes to help teams ship faster with real business impact.

View my services View my background (PDF)

They trusted me

Lodgify - Vacation Rental Software HomeExchange - Home Swapping Platform Allianz - Global Insurance Leader Effy - French Energy Renovation Leader Promovacances - Online Travel Agency Societe Generale - International Banking Group

Expertise

How I Can Help You

Flexible interventions tailored to your growth stage, from one-off audits to interim leadership.

Fractional CPO

I step in as your CPO to bring clarity, velocity, and accountability. I lead the product organization hands-on, from vision and strategy to OKRs, roadmaps, and team leadership, and leave it aligned and ready to scale.

  • ✓ Executive Product Leadership
  • ✓ Org Design & Hiring
  • ✓ Strategic Alignment & Execution

Audit & PLG Strategy

I help you improve how users experience and adopt your product. I analyze key flows from first touch to long-term usage, clarify user personas, and remove friction so users reach value faster and engagement grows naturally.

  • ✓ User Personas & Core Flows
  • ✓ UX & Activation Friction Review
  • ✓ Data & Analytics Foundations

Product Ops & AI

I help product teams move faster with less friction. From process optimization to tooling, automation, and AI, I design better ways of working that scale across teams.

  • ✓ Process & Workflow Optimization
  • ✓ Tooling, Automations & AI Enablement
  • ✓ Training & Scale Across Teams

My Journey

Work Experience

Operational leadership roles in high-growth environments.

Lodgify
2019 - 2025 • 6 years

VP Product

Scale-up

Executive leadership role during the company's hyper-growth phase. Scaled the product org to 25+ people and established the product-led culture that drove global expansion.

● Team Growth:Scaled product org from 2→25+ across Product and Design, managing 6 product leaders.
● Product Org and Culture:Established a product-led and customer first culture, implemented processes and tools to deliver value.
● Product Strategy: Defined product strategy, aligned OKRs and the product roadmap across team and stakeholders.
● Results:NPS +60%, signup-to-customer conversion +35%, and stronger activation through onboarding and PLG.
Allianz
2018 - 2019 • 1.5 years

Intrapreneur & Product Lead

Insurtech

Led the Tradelock project: a digital debt collection and insurance platform for SMEs.

● Zero to One: From ideation to functional MVP in a corporate environment.
● Core Product: Built a data-driven insurance platform connecting directly to SMEs’ accounting systems (e.g. Xero, QuickBooks).
● Delivery & Collaboration: Led cross-functional delivery across agencies and internal teams to launch an MVP and validate customer and market fit.
● Results: Led cross-functional delivery across agencies and internal teams to launch an MVP and validate customer and market fit.
HomeExchange
2015 - 2017 • 2.5 years

Head of Product

Marketplace

Product role during a phase of international growth, contributing to product structuring and execution across core marketplace experiences.

● Product Direction & Roadmap: Translated product direction into clear Web and Mobile roadmaps, in close collaboration with founders.
● Core Marketplace Experiences: Improved key user journeys such as search, property pages, messaging, and onboarding.
● Discovery & Data: Introduced discovery, experimentation, and data analysis to inform decisions and UX improvements.
● Cross-functional Execution: Partnered with design and engineering to deliver end-to-end product initiatives.
Ecotour / Promovacances
2011 - 2015 • 4.5 years

Product Manager

Travel E-Commerce

Optimizing the booking funnel and increasing conversion rates for one of France's leading travel agencies.

● Conversion Rate Optimization: Improved funnel performance through A/B testing.
● Mobile First: Enhanced the mobile booking experience for B2C customers.
● Agile Delivery: Managed backlog and sprint planning with engineering teams.

Portfolio

Side Projects

⭐️

HiFav

SaaS / Social 2026

Social Recommendations

Share your favorite movies, books, music and series with friends. Discover what people you trust actually like.

Visit platform
📖

Mon Histoire

B2C / AI 2025

Memory Book for Seniors

An AI tool helping elderly people record their life stories to create a printed book for their family.

Visit App
📊

Society Polling Tool

SaaS / AI 2025

Polling Tool

A vibe-coded survey tool built with Lovable. Allows users to create and share polls instantly.

Visit PollyPolla.com

Les Frenchy

Community 2016

Expat Community

Founded and grew one of the largest communities for French expats (55k+ members). Content strategy and monetization.

Recommendations

What People Say

MV
Marc Verdera
Head of Design | ex-Oracle
2025

"Working with Alex at Lodgify has been a great example of what strong, empathetic leadership looks like. [...] One of Alex’s biggest challenges—and successes—was scaling the Product team during a period of rapid growth. He brought clarity and calm to complex situations."

Reported directly to Alexandre at Lodgify
AH
Anila Hasaj
Product Director
2025

"Alex is one of those rare leaders who can truly take your product org from startup to scale up. At Lodgify, he grew Product & Design from 2 to 25+... He leads with radical transparency and builds a culture where feedback fuels growth."

Reported directly to Alexandre at Lodgify
DK
Dennis Klett
Co-founder & CEO of Lodgify
2025

"I had the privilege of working with Alexandre Humeau as he led Lodgify’s product team for over six years... Alexandre scaled our product management and design teams, streamlining operations... Alexandre strongly contributed to Lodgify's success."

Managed Alexandre directly
CR
Charles Ruelle
Euler Hermes (Allianz)
2019

"Alexandre supported us in the design and implementation of digital projects at Euler Hermes. Beyond his strong skills and experience as a PO and UX, Alexandre demonstrated great ease in integrating into a multi-cultural team... He quickly made a strategic and cross-functional contribution."

Managed Alexandre directly
MT
Mael Thomas
Quelle Energie (Effy)
2018

"Alexandre's work on designing a new product was remarkable. He was able to get into a complex subject very quickly and be immediately proactive, seeking feedback from the right people to advance his proposals. I recommend him without hesitation!"

Managed Alexandre directly
EA
Emmanuel Arnaud
Co-founder HomeExchange
2017

"Alexandre is a great professional, with all the skills needed to make a fantastic Head of Product. He is demanding on Product design, knows very well how to build consensus on specs... On a personal level, Alexandre is eager to get feedback and improve."

Managed Alexandre directly
GV
Guillaume V. Thomas
Entrepreneur Multi-secteurs
2015

"Alexandre took charge of numerous marketing, front-end, and functional projects on both the website and mobile sites. Within a Scrum organization, he successfully managed schedules and met objectives... He managed his team autonomously with a positive mindset."

Managed Alexandre directly
PP
Pascal Petit
Chief Digital Officer
2014

"Alexandre joined us to lead and implement our new UX project. He has been instrumental in this strategic project... Alexandre is positive, proactive, easy to work with, and has now a strong know-how on website optimization."

Managed Alexandre directly
AC
Amaia Carpy
Promovacances / Ecotour
2014

"He’s a real UX expert and also business oriented... Analyzing analytics data & market innovations, he is always proposing ideas to improve global website performances. I really recommend him."

Worked on the same team

Q&A

Common Questions

Clear answers about my services and approach.

What is a Fractional CPO and why hire one?

A Fractional CPO is an experienced product executive who works with your company on a part-time basis. This allows you to access high-level strategic expertise, team leadership, and PLG implementation without the cost of a full-time CPO. It is ideal for Seed to Series B startups that need to scale their product org or bridge a leadership gap.

Do you work with B2B or B2C SaaS?

My core expertise lies in B2B SaaS and Marketplaces, specifically helping companies transition to or improve their Product-Led Growth (PLG) motion. I have deep experience in vertical SaaS (Lodgify) and travel tech.

How do you help with AI implementation?

I help product teams integrate AI in two ways: 1) Improving internal efficiency (Product Ops) by using AI for specs, research, and analysis, and 2) Identifying user-facing AI features that deliver real value, moving beyond the hype to solve actual customer problems.

About

From VP Product to Growth Partner

I started my career as a Product Manager and grew into a VP Product role, building products and teams in real operating environments. Over six years at Lodgify, I helped scale the company from early growth to category leader, leading a 25+ people product and design organization.

I’m comfortable at both levels of the product stack. I help founders structure teams, define clear goals, and put a solid product operating model in place. I also stay hands-on: reviewing flows and UX, identifying friction in core journeys, improving activation and retention, and setting up systems that automate processes and increase team efficiency.

My approach is pragmatic and execution-driven. No heavy frameworks for the sake of it. I focus on what actually moves the product and the business forward: better decisions, faster execution, and products that deliver clear user value.

Based in Barcelona, I work with SaaS teams across Europe and the US.

HEC Paris & Telecom
MSc Digital Business
EFREI Paris
IT Engineering

Let's work together

  • Availability: Jan 2026
  • alex.humeau@gmail.com
Contact Me